From stars and snowflakes to smiling faces and smiling feces, we’ve fallen in love with emojis. While we regularly see emojis in texts and social media posts, these cute little icons are also valuable tools for email marketers.
- Emoji For Outlook Subject Line
- Emoji For Outlook Email Subject Line Machine
- Emoji For Outlook Email Subject Line Macbook
What makes them so valuable? Perhaps it’s because emojis stand out in an inbox dominated by text. Maybe it’s because subscribers can process pictures exponentially faster than text. Or it could be because icons communicate emotion more effectively than text. What we know from testing is that strategically and sparingly adding an emoji to a subject line drives higher open rates.
Let’s look at just one case study. This past spring, Entertainment Cruise Productions ran a promotion for their email subscribers. Subscribers who booked a cabin on The 80s Cruise during a promotional period were entered to win an unlimited beverage package during the cruise. We split the list of recipients into two groups. Group A received a subject line with the clinking beer mug emoji, 🍻. Group B received a subject line with just text.
Group A: Book Early and You Could Win Unlimited Drinks! 🍻
Group B: Book Early and You Could Win Unlimited Drinks!
Using emoji in email subject lines boosts the open rate and grabs readers’ attention in their inbox. But did you know your subject lines can look just as eye-catching with the help of Unicode characters and special fonts? Open Mail on the Mac From any Mail compose window (new email, reply, forward), look in the mail windows titlebar for the smiley face icon and click on that smile button Select the Emoji you want to place into the email. Repeat as desired to add more Emoji, otherwise send the email as usual.
The group with the emoji had an 18 percent lift in open rates over the group without the emoji.
In a holiday email, a client tested the use of the Christmas tree emoji, 🎄. This time the emoji was used at the beginning of the subject line. Group A received an email with the emoji in the subject line, and group B received no emoji. Using the Christmas tree led to a 37 percent increase in open rates.
Things to Consider Before Adding Emojis to Subject Lines
A few emojis go a long way. We recommend that you add emojis to email subject lines only when they are relevant. Using too many subject line emojis or using them in all of your email could cause subscribers to perceive your email as spam.
Run tests to ensure your subscribers think you’re as fun and cute as you think you are. Conduct A/B split tests with group A receiving the subject line with the emoji and group B receiving no emoji. You’ll likely see a boost in opens (and subsequent clicks and conversions), but if you don’t, it’s best to cut back on emoji use.
Run rendering checks in as many live inboxes as possible. We’ve found Yahoo to be the trickiest email client to work with for emojis. Certain emojis appear as meaningless code in Yahoo. AOL can also be problematic as it will strip certain emojis from the subject line.
If this happens, you can either choose a different, more common emoji or exclude Yahoo or AOL subscribers from your main delivery and send them a version without the emoji. (Katey Charles Communications clients who need help with list exclusions can contact Tech Support for fast assistance.)
How to Add Emojis
If you can copy and paste, you can add an emoji to your email subject line! Simply highlight the emoji below and tap CTRL-C. Then place your cursor in the subject line field of your email marketing software and press CTRL-V.
A word of caution: Be sure to run rendering checks in as many live inboxes as possible. Different email clients render emojis differently. For example, some provide a color version while others are in black and white. Don’t rely on rendering simulation programs.
Here are a few of our favorite subject line emojis.
| Symbol | Description |
|---|---|
| ☀ | Sun |
| ★ | Star |
| ⛄ | Snowman |
| ♪ | Musical note |
| ✈ | Airplane |
| ❤ | Heart |
| ✔ | Check mark |
| → | Arrow |
| ❄ | Snowflake |
You can copy more emoji and symbol choices through the Facebook symbols website and on Wikipedia at https://en.wikipedia.org/wiki/Dingbat#Unicode and https://en.wikipedia.org/wiki/Miscellaneous_Symbols. Be sure to test these emojis before including them in a live email.
Note: These instructions apply to the email marketing software we offer to our clients, and may not apply to other email marketing programs.
We Can Help!
Want some help with your subject lines and overall subscriber engagement? We’d love to learn about your business so we can help you create email your subscribers want to receive. Tell us what you need by calling 314-918-8088, ext. 106, or emailing *protected email*
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Using emoji in email subject lines boosts the open rate and grabs readers’ attention in their inbox. But did you know your subject lines can look just as eye-catching with the help of Unicode characters and special fonts? In this article, we’ll dig into Unicode symbols for email subject lines and guide you through using them to code text for your campaigns.
What is Unicode?
Unicode is a standard for encoding characters in different languages as well as symbols, emoticons, and pictograms. For example, U+1F355 is not just random letters, numbers, and symbols pulled together, but a Unicode symbol for a slice of pizza.
You typically see Unicode characters in email subject lines as emoji.
Emoji stand out even if users are simply skimming through their inbox. However, they are nothing new anymore and recipients have already gotten used to them. But what if we told you that you can go further and create subject lines with underlined, strikethrough, or sloppy text?
Want to know the secret? Keep reading to find out how to use Unicode symbols for email subject lines.
Want to promote your product?
With SendPulse, you can reach your target audience by sending various types of messages through a communication channel they prefer — email campaigns, web push notifications, SMS, and chatbots for Facebook Messenger or Telegram.
Tools to create fancy Unicode text
To dress up your subject line with fancy text or emoji, you don’t have to dig up the Unicode Character Table searching for the code for each individual symbol. Simply find a tool that will do the work for you.
These tools are usually online and convert plain text into a fancy text. You type in the necessary text and the tool generates unicode options.
We’ve checked five tools that allow you to create exotic texts for your emails. Let’s take a look at them.
YayText
Emoji For Outlook Subject Line
There’s a wide range of font styles to choose from. Moreover, you can also tweet your formatted text or preview it in various browsers as well as on different devices and applications.
Unicode Text Converter
Using this tool is not rocket science — jot down your text and copy the formatted one.
Fancy Text Generator
The working algorithm of this tool is the same — you type in the text and choose from the list of copy-and-pastable stylings available.
Messletters
This tool allows you both to create fancy text and decorate it with additional visuals, which you can find next to the type-in bar. Click on any additions you like and instantly preview the result.
Cool Fancy Text Generator
Apart from many fancy Unicode text styles to choose from, this tool provides the user with a range of other symbols to insert. Type in your text, choose Unicode characters, and click the button to copy the text you have created.
Now let’s see how to use Unicode symbols for emails created with SendPulse and check whether they render in email elements other than subject lines.
How to add fancy Unicode text with SendPulse
In the SendPulse editor, you can add Unicode symbols to the following email elements visible in users’ inbox:
- sender name;
- preheader;
- subject line.
Insert the generated text to the subject line or sender name:
Emoji For Outlook Email Subject Line Machine
To make your preheader a little fancier, click “Next,” and fill in the required field with the converted text.
We sent a test campaign to different email clients. And here is how Unicode symbols render there:
Have a look at how our fancy text looks in Gmail on Android and iOS:
Ready to try out fancy Unicode text?
We’ve prepared two final recommendations to take away:
- Start small. Send an A/B test to a small number of your subscribers to check whether they see your fancy text and how it is displayed in different email clients.
- Don’t overdo it. Remember to hush your Unicode endeavors and keep up to one style while dressing up your text.
Use our tips, test different Unicode text convertors, send your fancy styled emails with SendPulse, and share your results with us!
